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Aura Finance is building a financial wellness platform that helps employers improve workforce wellbeing and retention. Financial stress costs U.S. employers $500B annually in lost productivity, absenteeism, and turnover. Offered as a corporate benefit, Aura provides HR teams with a real-time view of financial health across their workforce while providing employees with personalized support. The platform combines behavioral data, transactional insights, and AI-powered coaching to create a financial copilot for employees that supports everything from budget management to goal-based investing. The company has signed 17 corporate partners (including LinkedIn, Headspace, and Pinterest), with $875k in contracted ARR. The company is closing its $3M seed round by July 31, with under $300k remaining.
